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Mac Maintenance

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if you look at the marketing for commercial and freeware “Mac maintenance apps” you see stuff like “Apple should bundle this!” or “it totally saved my bacon!” and finally “best app ever!” dubious marketing at best. the thing is most modern Macs aren’t in a “regularly scheduled program.” people just use them without doing anything special to them to keep them running.

the people of Know Tech are divided on the care and feeding. Chris has a Windows centric attitude causing him to rebuild and reinstall the System and all his apps twice a year. Kenji lived with a broken MacBook Pro keyboard for nearly 2 years before he bothered to get it fixed. Craig has a detailed backup system. Kristin just uses her Macs. and all the Macs that John takes care of just seem to work without any messing about.

so why do people have a need to maintenance their Macs? it’s something that is built into all consumer products. your car needs regular care, you have to put chemicals into the pool, the heater filter gets changed, the coffee maker needs de-liming and the refrigerator needs to be de-iced. maintenance is all around us and were programmed to accept doing it. some people actually like the peace of mind that they’ve “done something” and other people “just like doing” maintenance because it makes them feel good.
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the last Macworld Expo

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Remember when Macworld used to get 30k people coming to it? Well we have days were over 1m people visit our stores.
steve jobs

Macworld Expo has been “the tradeshow” for all things Mac for the last 25 years. there was a time when it was mandatory for anyone who had an interest in Mac to attend. companies came here to announce products, users came to learn, buyers came to do deals and the press could see all their contacts. it was all under one roof.

today it’s not the show that it once was.
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