Launch!

25 years ago Macintosh came onto the scene. it was a quirky and very expensive computer. in a way the Mac was the start of it for all of us and like growing up the landscape of Mac has changed each and every year since it launched. as part of growing up it is not anything like it was. the face of Apple is in continuous change. the company is not just about “a computer for the rest of us” it’s also letting us rock and talk wherever we go. 

At the end of MacWorld Expo in 2007 Leo Leporte suggested that a technical discussion of Mac would be a good thing to have. So we created MacBreak Tech. It was very unshow like. The show, if you want to call it that, started as “we now join a conversation already in progress.” During the year we used the discussion to make talk about everything from 802.11 networks to file systems that didn’t exist yet (ZFS). MBT was an experiment to see what worked when talking about heavy subjects. Some things just didn’t work at all. Like dropping advertising bombs in the middle of the conversation.

It seems like the Tech part of our old shows name limited our audience. It was almost as if that word was code for “going to be boring.” We’ve shed ourselves of two words. This show, which will still be very unshow like, has a much friendlier 3 letter name. Nothing more. Simple. mac.KnowTech.tv is the next phase.

You’ll hear some of the same people like Kenji, Ben and Craig. And some new names like Tom and the other John.

This particular part of the KnowTech.TV network is concentrating on Macintosh. other products like “that thing” will eventually have their own place in front of the URL. It’s not saying we don’t like those products, we do, we just want to keep the conversation specific.

Mac.KnowTech.TV isn’t a news site. there are lots of other places that are doing a fine job doing that. eventually there will be a list of links pointing to places you might want to read.

Mac.KnowTech.TV isn’t a reviews site. every product exists for a reason. so it’s not fair, at least to us, to offer up a rating system, trash a developers efforts or mix editorial with advertising. you will find us talking about how we use different products in our day to day.

Mac.KnowTech.TV is a conversation. we’ve turned comments off (we’ll see how it goes okay?) and redirect articles to a forum. hopefully you’ll enjoy taking part. 

So, stick around. It’s just the beginning. We’ve got lots of things planned.

KTHX!

John Foster